Monetize, Promote and Analyze your apps with AdMob
A single platform to grow your app business
Monetize your apps with ads from over a million Google advertisers worldwide. Get access to programmatic demand and best-in class mediation tools to maximize revenues effortlessly.Promote your apps to hundreds of millions of smartphone and tablet app users across the AdMob network. Cross-promote within your own apps for free with house ads.
Analyze your apps with the power of Google Analytics now available through the AdMob interface. See powerful data, understand your users, take immediate action.
What is it?
When businesses understand their customers, they can provide better, more tailored
services. Your app is no different; having this information helps you improve your
monetization and promotion initiatives. We’ve made Google Analytics available right
inside the AdMob interface so you have easy access to a powerful tool to gain these
insights. It’s easy to get started with just a few clicks in the new Analyze tab.
All of your app analytics in AdMob
With AdMob, you get full access to Google Analytics and more:
• see all performance reports right in the AdMob interface;
• segment users with the powerful Google Analytics infrastructure;
• switch from app to app easily to quickly assess performance.
The result is a complete view of your apps, with insights into user acquisition,
engagement and monetization – all in one place.
A focus on lifetime value
Google Analytics for mobile apps measures what matters most at all the key stages:
from discovery and download to in-app purchases. You’ll get a clear view with
information you can act on to make users happier, and to make your app a success.
User acquisition
Many app developers are using Google Analytics to understand how users are
discovering their app. In addition to this, if you have an Android app, you can get
insights into what happens prior to the app download all the way to in-app purchases.
Developers can see which traffic sources are driving people to the Play Store app page
and how many of them drop off.
Behavior
Once users have downloaded your app and use it, you want to know what they’re doing
in your app. How often and for how long do users engage with your app? Where do
they they stuck? Does the app have any bugs or exceptions? All these questions can
be answered with Google Analytics behavior reports within seconds, to help you take
action.
In-app conversions
Google Analytics helps you set and measure the goal conversions you want most:
purchases, clicks, or simply time spent. Our e-commerce tool measures virtual goods
sold, so you can have a complete view of your app’s monetization.
Finally, developers will access the full suite of Google Analytics tools and capabilities
within AdMob, provising all the powerful real-time reporting and segmentation
capabilities of Google Analytics.
Product Overview | Google Analytics
A POWERFUL WAY TO ANALYZE YOUR APP
PERFORMANCE
About Google Analytics:
Google Analytics helps you analyze the
performance of your apps via metrics and
reports specific to app businesses. Google
Analytics offers SDKs for iOS and Android,
so you can measure how people discover
and interact with your app.
www.google.com/analytics/mobile
About AdMob
A leading platform to help developers build
a business, AdMob equips them with the
tools they need to monetize, promote and
analyze their mobile and tablet apps.
www.google.com/admob
AT A GLANCE
Powered by Google Analytics
Get started with Google Analytics and AdMob
1. Go to https://apps.admob.com and sign up for Google Analytics in the new Analyze
tab.
2. If you’re already using Google Analytics for your apps, you can link your existing
account with AdMob in the Analyze tab.
3. If you’re not using Google Analytics, you can sign up via AdMob and find all
information in the Analyze tab.
Product Overview | Google Analytics
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